Long Road (EN)
Opis
The visual identity design for a clothing brand inspired by hippie style and Indian motifs. Long Road is a young, growing brand, and its customers are modern romantics for whom individual style and the joy of life are important. Therefore, the inspiration for the logo design came from the Native American symbol of happiness.
Long Road is not just fashion; it is also a philosophy of life defined by the slogan modern boho, combining modernity with hippie ease.
The visual identity is complemented by the design of an envelope, a tag, and corporate prints such as letterhead and a business card design.
