The logo design we created is conservative. Our task was to develop a timeless mark that avoids obvious symbols. For the logotype, we used geometric letters that are visually appealing and easy to read. The primary logo is complemented by a simplified mark.
During the design process, we deliberately avoided using colors commonly associated with eco-friendliness among competitors. Instead, we focused on communicating the benefits of using Veganica’s products. As a result, the color palette features energetic and vibrant tones.
The goal of the advertising campaigns we prepared was to establish brand awareness among the audience. We developed two communication channels. One focused on highlighting the benefits of using vegan supplements, while the other aimed to unite the vegan community, which naturally tends toward environmental and social integration.
Our task was also to design a website along with an online store, which was the most important aspect from the client’s perspective. The design of the responsive platform (RWD) is functional, and the purchasing process has been designed to be user-friendly.
