Purpose and Functionalities of the System
The main goal of the project is to simplify the process of interior design and the online purchase of furniture and home accessories. The portal allows users to place orders for interior design projects through interactive tools that enable customers to share their stylistic preferences, room dimensions, and budget. Additionally, the platform includes an online store where customers can browse products, filter by preferences, and make secure online payments. An important feature is the registration for interior designers, allowing them to showcase their portfolios and acquire new clients. With personalized UX solutions, users can easily navigate the platform and utilize its features, enhancing their satisfaction with using the portal.
Work Stages
1. Audit
The conducted system audit revealed many critical errors that caused difficulties in using the system. These included incorrect color codes, poor placement of interactive elements, which led to users abandoning their work.
2. Process flow
Some of the previous steps in the design process seemed unnecessary. Their removal allowed for a more compact visual flow, better utilizing the screen space to fit all elements of the process and project into a single view.
3. Proposed Solutions
Main Screen of the Project
The main screen of the project was key to this design, which is why it was important to create a solution that would allow all necessary elements for placing an order to be displayed on the first screen. Particularly important was the proper design of the CTA (Call to Action) element. In this case, the CTA is dynamic and has become an integral part of the process, which, unlike the previous design, is now clickable. It has also been appropriately highlighted with an intuitive arrow icon on a colored background.
The new design has been optimized for mobile device usage. The entire interface underwent a redesign process, and the proportions of the elements were adjusted according to their function. The areas of this screen were carefully designed with an emphasis on the main goal. Now, the process steps, which are a crucial functional element, occupy nearly 80% of the space, ensuring ease of use. The informational elements have been optimized to occupy only 10% of the surface area, while still providing all the necessary data.
This screen has been individually optimized for both the desktop and mobile versions, allowing the full potential of the view to be utilized on each device, while maintaining consistency between the two environments.
More comfort, the same number of clicks
The new project creation wizard has been redesigned and divided into two steps. This thoughtful change not only does not extend the creation process but also makes it more user-friendly, and most importantly, shortened the project creation time.
Intuitive notifications
The user is informed about the current status of the process through status icons and receives toast notifications about new chat opportunities. Each stage of the order includes a progress bar and an estimated completion time.
The “My Projects” view contains information about the progress of each project and alerts about changes. This allows the user to get detailed information about their projects without having to open each of them separately.
Most important information on the first view
All screens have been designed so that the most important information is already visible on the first view and fully displayed on one screen. This allows the user to immediately access key data, which speeds up and simplifies the use of the application.
Promoting Products
After completing the project, the client receives a shopping list, and the project is added to the portfolio, where it can serve as inspiration for others as well as for promoting products.
The project page differs depending on the user’s goal: the client sees the project information and shopping list first, so it’s easily accessible, while a user browsing the project in the portfolio first sees the visualizations of the project.
Increasing Cart Value
To increase sales, the shopping list has been made easier to browse by allowing products to be filtered and sorted. This makes it possible to rearrange the order of products based on needs, such as from the cheapest items, or to display only products from categories like accessories that are most in demand. This makes maximizing the cart value easier than ever.
Sales of Promoted Products
To further increase the sales of selected products, a section with promoted sets has been designed. These sets are intended to offer an affordable way to refresh an interior inspired by the project.
These sections are labeled with attention-grabbing headers, such as “quick interior transformation,” depending on the promoted product group. These headers suggest that the sets offer an easy and budget-friendly way to change the home’s decor.
